Market Launch Group

A new Federal report out of the OCN  office provides a worthwhile read for any healthcare institution dealing with the successful implementation of EMRs and the need to collaborate with HIEs. For access to the Federal report and an excellent Use Case on Provider Directory implementation at major hospitals go to FolioMed.com

A new report available at FindBiometrics.com on the most pressing issues facing the Biometrics industry in 2012 finds that the privacy and security of the biometric database is the most pressing issue. This is closely followed by the need to educate clients about biometrics. In my mind this shows an interesting evolution in the marketplace.  [...]

The previous blog discussed how real time communications was improving the Pharmacy, Physician, Patient transaction process.  Here is the next step in the process improvement that hasn’t been nailed down yet. We need to use improved communication methods to improve patient care relative to medication usage. In the US, policymakers are painfully aware of the [...]

Digging into a Health Information Technology press release I noticed an update on a HIPAA compliance topic referred to as NCPDP Telecom D.0 (NCPDP D.0). It took some research but this little bit of news reflects significant changes in the way that doctors, pharmacies and health insurance companies communicate with each other. Specifically, it requires [...]

# Martin Geddes: Telcos will not be the hubs of multi-sided markets in connectivity. Commerce platforms will give away access to drive transactions. According to Martin, I’ve been looking in the wrong place for UC/CEBP inspiration.  For background, one of the key opportunities in the future of multisided Telco related markets has been CEBP. Geddes [...]

This Future of Voice events continue. There have been three events so far.  The FOV event is designed to be a personalized interactive executive seminar with seating limited. Here are links to Martin Geddes and Dean Bubley, the leaders of the Future of Voice event. I can’t think of  three more on target testimonials for these [...]

One of the  major elements at the recent Future of Voice event put on by Dean Bubley and  Martin Geddes is their focus on CEBP as providing ample potential for new revenue and profits to the broader telecom industry. From my perspective as an early evangelist, researcher, and practitioner in the emerging CEBP industry I [...]

We have officially  jumped on the mobile health bandwagon. Attending the Mobile Health Expo, New York event should be interesting. The simplest way to identify market opportunities is to listen to current clients or potential clients. We listen well and many of our clients have an interest in healthcare and mobile devices. That is not surprising [...]

Having been involved with at least seven startups over the last twenty five years, timing may be one of the most under rated determinants of business success. Of course, excellent execution on the business concept is vital. Having the right team and resources is important too.  However, being too early or too late into a [...]

We know that the end goal is to have clients sign contracts and then successfully deliver the products and services to them.   If that is the end goal, what are all the tasks and efforts needed to get to that point.